Welcome to Defined by Design, a portfolio website for the work of Brooke Ballantyne. Defined by Design is a small, but mighty freelance studio, offering art direction and graphic design services to northeastern Ontario. Every project is approached strategically with creative purpose and passion. Consider me your creative partner for your next project, you bring the challenge, and I will bring the skills, experience, creativity and a solution.
The challenge: Rebrand the YAWi logo with fresh new gender neutral colours, add movement and elements that can be used for future branding initiatives.
The solution: Strong playful colours inspire a feeling of whimsy. Custom designed word mark ensures uniqueness. The contemporary approach to colour, coupled with the clean and open application of the font provide impact and captures attention. A fun, playful, yet professional logo.
Hot off the Press
The Timmins Concert Series Logo needed to be clean, friendly, open, and colourful. The logo needed to be able to represent a variety of music genres and audiences and it needed to create an ambiance of summer family friendly fun.
The icon is made up of elements that represent Timmins, as well as the Summer Concert Series. The top if the icon is a guitar head as well as an iconic head frame representing both music and Timmins rich history in mining. The guitar/head frame transitions into a music note (a clef). Worked into the clef, there is an iconic northern blueberry, vibrant leaves that represent blooming flowers, and a tree to represent the park setting.
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Adopt A Non-Profit Program
I believe in giving back to my community. In 2013 Defined by Design launched the adopt-a-non-profit program. This special program looked to help a few non-profit organizations with little to no marketing budgets who could benefit from the donation of graphic design services. Organizations who were to registered as a non-profit organization and operated in Ontario were invited to submit a brief introduction to their organization, project overview and launch date. The following organizations were selected and benefitted from probono design services:
Cochrane Social Services Administration Board
Spruce Hill Lodge
Porcupine Ski Runners
Golden Trails Half-Marathon
Timmins Sports Heritage Hall of Fame