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Welcome to Defined by Design, a portfolio website for the work of Brooke Ballantyne. Defined by Design is a small, but mighty freelance studio, offering art direction and graphic design services to northeastern Ontario. Every project is strategically approached, with creative purpose and passion to deliver stunning graphic imagery that impacts your audience. Consider us your creative partner for your next project, bring the challenge and we will bring the skills, experience, creativity and solution.


Featured Work


The challenge: Rebrand the YAWi logo with fresh new gender neutral colours, add movement and elements that can be used for future branding initiatives.

The solution: Strong playful colours inspire a feeling of whimsy.  Custom designed word mark ensures uniqueness. The contemporary approach to colour, coupled with the clean and open application of the font provide impact and captures attention.  A fun, playful, yet professional logo.


Hot off the Press

The Timmins Concert Series Logo needed to be clean, friendly, open, and colourful. The logo needed to be able to represent a variety of music genres and audiences and it needed to create an ambiance of summer family friendly fun.

The icon is made up of elements that represent Timmins, as well as the Summer Concert Series.  The top if the icon is a guitar head as well as an iconic head frame representing both music and Timmins rich history in mining. The guitar/head frame transitions into a music note (a clef). Worked into the clef, there is an iconic northern blueberry, vibrant leaves that represent blooming flowers, and a tree to represent the park setting.


News & Events

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Adopt A Non-Profit Program

I believe in giving back to my community.  I am launching Defined by Design’s adopt-a-non-profit program, and looking for a few non-profit organizations with little to no marketing budgets who would benefit from the donation of graphic design services.

Organizations wishing to apply have to meet the following criteria:

  1. They must be registered as a non-profit organization
  2. They must operate in Timmins Ontario

Using the contact form on my website www.definedbydesign.ca send a message with a brief introduction to your organization, project idea and launch date. Be sure to include your contact information.  If you have more information to send you send an email to brooke@definedbydesign.ca.  Send your information by August 1st 2013.

Only a few projects can be chosen for 2013, thank you to all who submit.